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Effective Date: August 1, 2026
Last Updated: August 1, 2026

Senior Care Pathways respects the privacy of the individuals and families we serve. Families often contact us during important and sometimes sensitive periods of planning, and we recognize the importance of handling personal information responsibly, respectfully, and transparently.

This Privacy Policy describes how Senior Care Pathways (“Senior Care Pathways,” “we,” “our,” or “us”) may collect, use, disclose, and protect information when you visit www.SCP-TX.com, communicate with us, request information, schedule a consultation, or engage our services.

1. Information We May Collect

Depending upon how you interact with Senior Care Pathways, we may collect information such as:

• Name, email address, telephone number, mailing address, and other contact information.
• Information you voluntarily provide concerning yourself, an older adult, or family members.
• General information regarding care needs, living arrangements, caregiving circumstances, senior living considerations, family concerns, and planning priorities.
• Information necessary to schedule consultations, communicate with clients, provide contracted services, prepare care-planning materials, and maintain business records.
• Billing, transaction, and payment-related information. Payment card information may be processed directly by our third-party payment provider rather than stored by Senior Care Pathways.
• Communications you send to us, including emails, website inquiries, consultation requests, and other correspondence.
• Technical information associated with use of our website, such as browser type, device type, IP address, referring pages, pages visited, and similar website analytics information.
• Cookie and related technology information, where applicable.

We ask visitors not to submit highly sensitive medical, financial, legal, insurance, identification, or account information through a general website contact form unless specifically requested through an appropriate secure method.

2. How We Use Information

Senior Care Pathways may use information to:

• Respond to inquiries and consultation requests.
• Determine whether our services may be appropriate for your family.
• Schedule and conduct consultations.
• Provide senior care planning, education, navigation, coordination, comparison, and related consulting services.
• Prepare Senior Care Pathway™ assessments, reports, action plans, comparison worksheets, and other client materials.
• Communicate with clients and authorized family members.
• Coordinate with providers or professional advisors when appropriately authorized.
• Process payments and maintain business records.
• Improve our services and website.
• Understand how visitors use our website.
• Send educational or marketing communications when permitted by law and consistent with your preferences.
• Protect against fraud, misuse, security threats, or unlawful activity.
• Meet applicable legal, regulatory, contractual, accounting, and recordkeeping requirements.

3. Information Concerning an Older Adult or Family Member

A family member contacting Senior Care Pathways may provide information about another individual.

We ask clients to provide only information reasonably necessary for the planning process and to respect the privacy, autonomy, and legal rights of the older adult and other individuals involved.

Where authorization is necessary before we communicate with another person, healthcare provider, senior living community, professional advisor, or service provider, Senior Care Pathways may require a signed Consent / Authorization to Communicate or other appropriate authorization.

4. Medical and Health Information

Senior Care Pathways is a senior care consulting and planning organization. We do not provide medical diagnosis, treatment, nursing care, or other licensed healthcare services.

Information concerning health or care needs may nevertheless be voluntarily provided to us because it can be relevant to senior care planning.

Such information is used for planning and coordination purposes within the scope of our engagement.

Senior Care Pathways should not be assumed to be a HIPAA-covered healthcare provider merely because health-related information is discussed or maintained. When we communicate with healthcare organizations or other parties subject to HIPAA, their independent privacy obligations may apply.

5. Financial, Legal, Insurance and Benefits Information

Senior Care Pathways may help families organize questions and information concerning the potential costs and resources associated with senior care.

We do not provide legal, tax, accounting, investment, insurance, or regulated financial advice unless such services are separately provided by an appropriately licensed professional.

Information supplied for planning purposes will be handled according to this Privacy Policy and our applicable client agreements.

6. When Information May Be Shared

Senior Care Pathways does not sell personal information simply because a family has requested our services.

We may disclose information when reasonably necessary to:

• Service providers supporting our business operations, such as website hosting, secure document systems, customer relationship management systems, email providers, scheduling services, payment processors, accounting systems, or technology vendors.
• Senior living communities, home-care providers, community resources, or other service providers when requested or authorized by the client.
• Attorneys, financial professionals, insurance professionals, healthcare professionals, or other advisors when authorized or otherwise legally appropriate.
• Government agencies, courts, law enforcement, regulators, or other parties when required by law.
• Professional advisors assisting Senior Care Pathways with legal, accounting, insurance, compliance, or business matters.
• A successor organization in connection with a merger, acquisition, restructuring, financing, or sale of some or all of the business, subject to applicable law.

Third-party providers maintain their own privacy and security practices, and their handling of information may be governed by their respective policies and agreements.

7. Referral Relationships

Senior Care Pathways may provide families with information concerning senior living communities, care providers, professional advisors, and other resources.

If Senior Care Pathways maintains a material financial relationship with a provider to whom a client is referred, that relationship should be disclosed in accordance with applicable law and company policy.

Referral relationships do not eliminate a family’s responsibility to independently evaluate a provider’s qualifications, licensing, services, contracts, pricing, availability, and suitability.

8. Cookies, Analytics and Website Technology

www.SCP-TX.com may use cookies and similar technologies to operate the website, understand website traffic, improve performance, measure marketing effectiveness, and enhance the visitor experience.

Third-party analytics, advertising, scheduling, embedded media, or other technology providers may collect information according to their own privacy policies.

Where required, visitors will be provided appropriate choices regarding nonessential cookies and tracking technologies.

9. Data Security

Senior Care Pathways uses reasonable administrative, technical, and organizational safeguards intended to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

No website, electronic transmission, cloud platform, or storage system can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.

10. Data Retention

We retain personal information for as long as reasonably necessary to provide services, maintain client and business records, fulfill contractual obligations, resolve disputes, comply with legal requirements, and protect legitimate business interests.

Information that is no longer reasonably required may be deleted, anonymized, or securely disposed of according to our retention practices and applicable law.

11. Your Privacy Choices and Rights

Depending upon applicable law and your relationship with Senior Care Pathways, you may have rights concerning personal information maintained about you, which may include requesting access, correction, deletion, or information concerning certain uses or disclosures.

Where applicable, you may also have rights regarding certain targeted advertising, sale or sharing of personal information, profiling, sensitive data, or other processing activities.

Texas law provides qualifying consumers with specified privacy rights and requires covered controllers to establish methods for consumers to exercise those rights and appeal certain decisions. 

Privacy requests may be submitted using the contact information below. We may take reasonable steps to verify your identity before completing a request.

12. Email and Marketing Communications

If you receive marketing or educational email communications from Senior Care Pathways, you may unsubscribe using the instructions contained in the communication.

Service-related communications concerning an active consultation or client engagement may continue when necessary to provide contracted services.

13. External Websites

Our website may contain links to senior living communities, healthcare organizations, government resources, professional advisors, community organizations, or other third-party websites.

Senior Care Pathways does not control the privacy practices or content of third-party websites. Visiting those websites is subject to their respective terms and privacy policies.

14. Children’s Privacy

www.SCP-TX.com is intended for adults seeking senior care planning and related information and is not directed toward children.

We do not knowingly seek to collect personal information directly from children through the website.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technology, business practices, or applicable laws.

The revised policy will be posted on this page with an updated effective date.

16. Contact Senior Care Pathways

Questions, concerns, or requests concerning this Privacy Policy or the handling of personal information may be directed to:

Senior Care Pathways
www.SCP-TX.com
Privacy Email: Privacy@SCP-TX.com
Telephone: (832) 299-2444

Senior Care Pathways Accessibility Statement

Last Updated: August 1, 2026

Our Commitment to Accessibility

Senior Care Pathways is committed to providing an inclusive and accessible experience for the individuals and families who visit our website and use our services.

Our mission centers on helping older adults and their families navigate important decisions with greater clarity and confidence. Accessibility is consistent with that mission.

We want www.SCP-TX.com to be usable by the broadest possible audience, including people with visual, hearing, mobility, cognitive, neurological, and other disabilities and individuals who use assistive technologies.

The U.S. Department of Justice has emphasized that inaccessible web content can prevent people with disabilities from obtaining equal access to services offered by businesses open to the public. 

Our Accessibility Goal

Senior Care Pathways endeavors to design, develop, and maintain its website with recognized accessibility principles in mind.

As a practical design benchmark, we encourage our website developers and technology providers to work toward substantial conformance with the Web Content Accessibility Guidelines (WCAG), Level AA, as appropriate to our website and services.

WCAG addresses accessibility considerations such as text alternatives, keyboard navigation, readable contrast, headings and page structure, form labeling, captions, zoom capability, and compatibility with assistive technology. The Department of Justice recognizes WCAG as an established technical resource for web accessibility. 

Accessibility Features We Seek to Support

As the Senior Care Pathways website is developed and maintained, our accessibility practices should include attention to:

• Keyboard-accessible navigation.
• Logical heading structures and page organization.
• Meaningful alternative text for informative images.
• Sufficient contrast between text and backgrounds.
• Readable typography and scalable text.
• Clearly labeled website forms and form fields.
• Visible keyboard focus indicators.
• Descriptive links and buttons.
• Captions or transcripts for meaningful video or audio content, when applicable.
• Avoidance of relying solely on color to communicate important information.
• Compatibility with commonly used screen readers and assistive technologies.
• Accessible downloadable documents when reasonably practicable.
• Clear instructions and understandable error messages for interactive forms.

The DOJ specifically identifies issues such as insufficient contrast, inaccessible forms, missing captions, improper headings, and mouse-only navigation as examples of accessibility barriers businesses should consider. 

Ongoing Accessibility

Accessibility is an ongoing process rather than a one-time website feature.

Senior Care Pathways intends to periodically evaluate its website as content, technology, and accessibility practices evolve. Automated testing tools may be used as part of this process, but we recognize that automated testing alone cannot determine whether a website is fully accessible. The DOJ similarly recommends combining automated tools with manual accessibility evaluation. 

Third-Party Content and Technology

Our website may link to or incorporate third-party services such as scheduling platforms, payment systems, maps, videos, forms, social-media platforms, or external websites.

Although Senior Care Pathways encourages accessibility throughout the user experience, we may not control the accessibility features of independently operated third-party platforms.

If you experience difficulty using a third-party feature associated with our website, please contact us so we can attempt to provide the information or service through another reasonable method.

Need Assistance Accessing Information?

If you experience difficulty accessing any part of www.SCP-TX.com, encounter an accessibility barrier, or need information provided in another format, we want to hear from you.

Please contact:

Senior Care Pathways
www.SCP-TX.com
Accessibility Email: accessibility@SCP-TX.com
Telephone: (832) 299-2444

When contacting us, it is helpful to identify the page, document, feature, or information you were attempting to access and describe the difficulty you encountered.

We will make reasonable efforts to provide the requested information through an accessible alternative and to address accessibility concerns as appropriate.

Senior Care Pathways welcomes feedback as we work to make our services and digital resources accessible to the families and communities we serve.